DC Bloggers

Dimensions of Design Education in India and Abroad

Though the design has been a part of India’s civilization heritage which got reflected through our arts and craft, the strategic importance of design for national and industrial competitiveness has been recognized only recently .

The design has evolved from being a vocational dealing with form and function to a new approach of developing business models. The design has evolved over the past years from being a mere function of styling or aesthetics to design as a process. Today it has become a strategic element and innovation leading process.

Even though the design industry in India is very small at present , its economic impact is quite high as it helps major industry sectors by augmenting their business value and competitiveness .

The number of design companies is growing as also there is growth in existing companies . There is a good trend of designers opting to start their own setup .

To fulfill the need of designers in the Industry we do need good colleges and institutions which help the students to understand the industry better and learn how to excel in this competitive world .

We have many design colleges in India and outside India which are playing vital role in nurturing the design aspirants to achieve their dreams .

If we talk about global scenario, Italy , India and China are the main players in Overseas design outsourcing .(design export) . Design related investment is comparatively low in India . So India is really a big player in terms of export and India is wide open for Investment . The students pursuing design education in both India and abroad have tremendous opportunities to rise in design and manufacturing sectors to India . Studying abroad helps you to understand how to grow yourself in world scenario and how to bring the best of the world in India . Studying in India helps you more to understand the needs of Indian market and deliver the best .

The total expenditure by people on design is highest in Britain and the U.S., while those of Korea, China and India are low, indicating lack of public awareness of design. So if you want to grow in India it’s a wide open market and if you want to settle abroad its already flourishing . The young design students are the real winners in both the case .

Apart from the regular fashion design or Product design , now we have many unique courses being offered by the different colleges in the world like Design Research , Brand experience , Packaging design , Product and service innovation , consumer product design , medical product designs , graphic design etc .

The future is great if you are passionate & you work hard to achieve your goals.

Sumit Saurabh


Desizn Circle


(PUBLISHED ON http://www.indianruminations.com)

Screen Shot 2017-06-08 at 10.02.08 AM

I hide my face,
I hide my heart
I tried to cover it all.
I pulled a sheet,
Above everything I felt could see,
Didn’t spare the windows, cushions or the wall.
I tied a black cloth on their hearts,
The people I knew were all left behind, with rotten words of mine.
I was satisfied,
Indeed, I was,
To be alone,
To breath alone.
To feel my isolation,
To see the disorientation.
Sadness felt normal, until.
A smile crept on my face and a tear on my cheek,
And there I was fallen all down,
Down into mother earth’s arm.
I realized, I could have no world,
No world without my heart,
I took those sheets and burnt those rotten words.
I brightened my words and promised to be a lover,
Lover to my heart,
A lover to my people.
How satisfied I was when I got back.
Happiness and freedom is all I said.
I left behind my dirty thoughts, to live free again,
To see love again.


National award winner for movies like Page 3 , Traffic Singnal and Padmashri recipient 2016 Sir @madhurbhandarkar with our students at #desizncircle , New Delhi . We are honoured to have you here with us sir .
#madhurbhandarkar #InduSarkar #desizncircle

The dream I am living and How I chased it by Bhumika Ahuja 

Bhumkia is an alumnus of Desizn Circle , currently doing her Graduation from NID AHMEDABAD , Her rank was AIR 23 in NID in 2016 entrance test .

She pens down her experience in NID and how she has chased her dream . Hope you will also get motivated and learn from her experience !  

It’s been five months that I have been a part of NID community. Getting into NID was a dream for me and I have been living my dream. NID is not a college where one is taught, it is a place where students learn through a process of ‘hands on-minds on’ and that is what makes a difference. NID provides a platform and adequate facilities, well equipped design studios, skill and innovation labs and Knowledge Management Center, that makes a student go beyond his capabilities and explore the wide spectrum of design domains. For instance, during my first semester I had a course of Basic Materials and Method. As a beginner, I had never imagined that I could even work with materials like Bamboo and wood and even the hand tools, like smoothing plane and rasps, that I had always seen in a carpenter’s hand. But when given a chance, I actually enjoyed working with those materials and learnt to handle those tools, which was the most exciting part of the course. NID also gives plenty of opportunities to explore ones area of interest by giving students the freedom to select electives of their choice in a given course and explore more in that particular direction. It also helps in connecting that particular course with other disciplines and real life situations. For instance, in the course of Elements of Color, we were given five options for our electives and I had chosen ’Expressive up-cycled selfies’ as my elective and it helped me to understand the color psychology in deep and connect a basic element of design like color with one’s personality in a vivid manner.

NID life is not all about working and understanding design, but it also helps in nurturing creativity of students as a whole by providing opportunities to continue ones passion that might be singing, acting, dancing or writing. Yearly events like Cultural day and Monsoon Fiesta happen where one can showcase one’s talent and that makes life much more exciting and happening. We as students also take initiative to celebrate each and every festival with equal enthusiasm and one thing that needs to be highlighted is the Navratras, a time when the whole campus is lighted with diyas, and as a community we gather for all nine days and do Garba and celebrate it with all energy.

As a student one often thinks that cracking NID entrance exam is impossible, but it is important that one believes that impossible also breaks into ‘I’M-POSSIBLE’. One of the most important things is the presence of mind that a student should have while attempting the exam. It is essential to keep in mind that anything can come in the exam and one should be always prepared for it. While attempting the paper, one should be careful about speed and time management matters a lot. First round of NID has two sections, General ability test and Creative ability test and both the papers are given at the same time to the students with a time limit of three hours. It is really important to build up one’s own strategy and try to adhere to it because the paper will always be lengthy and completing the whole paper will always be challenging. My strategy during the paper was to complete the GAT section in 1.5 hours and then giving half an hour to each question in CAT section. It is important to read the questions carefully and underline important parts. For example, in last year’s paper the question said that the poster should be black and white and those who didn’t read the question carefully, colored the poster. So be careful while reading the question. While giving the paper never peep into others work because the person might be doing wrong. It is important to trust your knowledge and instinct during those three hours.

It is important to note that if one is falling short of time during the exam, then it is advisable to change the idea and opt an easy and less time consuming design. It is really essential to complete the paper and if one leaves a particular question half attempted, then no marks will be allotted for that question. After reading the question, take one and two minutes to think about the idea that you will finally execute. Always carry adequate stationery for the exam and do not share your stationery with other people in the examination hall. Try to make your paper as neat as possible as it builds a good impression on the checker. Under each question marks break up is always given and always keep that in mind while attempting that question. For instance, one of the questions was about drawing a shoe in motion and maximum marks were for observation and it was necessary to show minute details of a shoe.

For the GAT section of the paper, study about the national and international artists and their famous movements, art movements, famous cartoonists and their contribution, directors and their iconic movies and current affairs. A large portion of the paper will be mental ability and try to be quick with that part. Always read the instructions that are written on the question booklet and check if there is negative marking in any question. If the paper has negative marking then avoid making guesses and attempt the questions wisely. Set a time limit for the section and try to complete the GAT paper by that time.

“To send a letter is a good way to go somewhere without moving anything but your heart”

– Phyllis Theroux
By Anusha Nawalgaria , For any clarification mail @ anusha.nawalgaria@gmail.com / 24th Sep 2016
The 21st century; where E-mail and SMS have become our best friends, accompanying us living our lives in haste, has lost the love for the primitive method of communication, ‘letter writing’.
  When I was a small ten-year-old, I was put into a hostel with unfamiliar surroundings. For three consecutive Sundays I was given a letter pad, colorful pens, glue and some intriguing stamps, and forced to write letters home. So I did, I wrote about all I did, everything I ate, about old friends and new ones, how different life was and how much I missed everyone. But what felt like magic was getting a letter back along with some old family pictures. That piece of paper told me that all my letters were collected and kept safely and encouraged to me to write more. Next time when I wrote, I had not just sent a sheet of a journal with minute details of life there, but a piece of my heart was delivered too. I wrote more often and read and re-read the ones I received.
  My love for handwritten letters only grew, even after I left the hostel. I love how slow and delicate this process is, of meticulously finding and pasting of a stamp, writing the address of someone miles away, hoping they’re waiting for it as eagerly as you sent it. I love how original and personal letters are, containing a part of the sender’s heart and soul in that confined space, where even mistakes are evident for you cannot ‘backspace’, and how we carefully open it so that it doesn’t tear. I love the times when I find people alone in coffee shops, struggling with words, trying to be neat but jumbling it up in the end, and the one’s reading letters and not realizing how hard they’re smiling. I love how we collect these faded letters along with old polaroids and bottle caps, birthday cards and wishes, kept in a drawer which when opened gets us to re-live these memories found again at once.
   But, I don’t love how this old-fashioned art of communication is being replaced and is slowly dying. Let’s not be the last generation to see letters. Let’s write more than just the fake ones in our english test papers, and surprise our loved ones. We have enough selfies, its time we saved some letters?

“Time is all you have…and you may find one day that you have less time than you think”

Book Review by Saaz Jain Srrivastava – DC 2016-2017, saazjainsrivastava@gmail.com ,
Published on 18 Sep 2016 . 
                      Name  of the book :   The Last Lecture: lessons in living (2008)
                                                     Author of the book :   Randy Pauch, Professor,
                                                     Carnegie Mellon University with
                                                     Jeffrey Zaslow, Columnist Journalist,
                                                     Wall Street Journal
“Time is all you have…and you may find one day that you have less time than you think”.
Each year at the “The Last Lecture” series of Carnegie Mellon University, a retiring faculty member delivers a “final speech”; a tradition in which professors consider their demise and contemplate on what matters the most to them in their lives.
In September 2007, 47-year-old computer science professor Randy Pausch, was invited to deliver his last lecture. Paradoxically, Pausch had been diagnosed with pancreatic cancer with only three to six months of life.
Pausch’s speech, as his guise was upbeat and inspiring, titled “Really Achieving Your Childhood Dreams,” focused on living each day as it were your last, achieving your dreams, enabling and fulfilling dreams of others.
Pausch desired to share ideas and stories of his life and dreams in print form with his three children as a memoir recording all fatherly advice he would be unable to give them later. Hesitant in taking away any precious time with his family
Pausch spent fifty-three daily bike rides on his cell phone headset narrating his thoughts to Jeffery Zaslow, a columnist for The Wall Street Journal who shaped the anecdotes into the book ,“The Last Lecture: lessons in living”.
Pausch is a fantastic storyteller who recalls the essentials of his life better than most of us would be able to. This book addresses his struggles with cancer from the angle of a challenge requiring a creative solution, which is how Pausch approached his entire life.
The book also shares Pausch’s belief and gratitude on having won the ‘parent lottery’; his life was hugely influenced by his supportive parents. He recounts how in his earlier years he was permitted to paint things that mattered to him on his bedroom walls like a large silver elevator door, geometric shapes, chess pieces, Pandora’s Box, and a quadratic formula. He narrates experiences of playing football in his growing up years that taught him lessons on teamwork, sportsmanship, diligence and the ability to deal with adversities. Pausch goes on to say that as a child he loved Disney World and dreamt of becoming a Disney Imagineer. He got an opportunity to live this dream while teaching at Carnegie Mellon University and was awarded a “sabbatical” so that he could take the job.
Further in a chapter “Its About How to Live Your Life,” Pausch talks of cancer and its effects on the remainder of his life. He offers his readers tips on coping with the disease that “worked” and suggests that “we need to give ourselves permission to dream big and achieve our goals as we cannot afford to expend “finite amount of time and energy” in lamenting over it.
Through to his end Pausch tried to maintain a positive outlook which he says confirmed his thought that “I was doing ok. I still knew life was good.” He also shares how much his spouse Jay’s care and love meant to him.
The book concludes with a poignant statement: “My life will be lost to pancreatic cancer. Two organizations I have worked with that are dedicated to fighting this disease are: The Pancreatic Cancer Action Network and The Lustgarten Foundation.” Randy Pausch lost his battle to cancer on July 25, 2008.

It was comforting for me to read this amazing memoir of someone who lived to fulfill his dreams, even in a situation which was beyond his control. The Last Lecture of this brilliant man has taught me to respect and cherish life. The narrative forces me to reflect on my own life which could  have been more worthy and motivated.

randy Pausch.png

Pic : Randy Pausch


Hi India !
Meet my friends Elise Littooij and Wesley van Manen , they are from Holland , on a project how to make Delhi look beautiful ! And trust me they are really working hard !
Working day and night to paint the walls and dustbins and making everything looks good !
They select a dirty corner , clean it , paint it …and rest you can see 🙂
Well done friend , we are proud of you !
Media Link : http://thepigeon.in/two-dutch-students-on-a-mission-to-keep-delhi-clean/
Content by : Sumit Saurabh / mail@sumitsaurabh.com / 18sep2016